Selling a home has always been a big decision—but in today’s market, it’s also a strategic one.
In fact, 95% of sellers now hire a real estate agent to sell their home, a record high. And that number isn’t rising by accident.

So what’s changed?

This Is Not the 2021 Market Anymore

A few years ago, selling a home felt easy. During the 2021 buying frenzy, homes often sold within days—sometimes hours. Multiple offers were common, prices soared, and some sellers felt they didn’t need much help beyond a “For Sale” sign.

That market no longer exists.

Today, there are more homes for sale, giving buyers more options and more negotiating power. Homes that are overpriced, poorly marketed, or strategically mishandled are far more likely to sit on the market.

Why Strategy Matters More Than Ever

In this environment, hiring an agent isn’t a “nice to have”—it’s a competitive advantage.

A successful sale today depends on:

• Accurate pricing based on real-time market data

• Strong marketing that makes your home stand out online and in person

• Skilled negotiation to protect your bottom line and guide you through offers, inspections, and closing

Without the right strategy, sellers risk longer days on market, price reductions, and missed opportunities.

The Difference Between Sitting and Selling

The reality is simple:
The difference between a home that sits and a home that sells is often the professional guiding the process.

An experienced agent understands how buyers are behaving right now, how to position your home correctly from day one, and how to adapt when the market shifts.

Experience Still Wins

Today’s market demands expertise. It demands someone who knows how to navigate competition, changing buyer expectations, and complex negotiations—while keeping your goals front and center.

Because when it comes to selling your home, experience matters. And having the right professional on your side can make all the difference in turning your move into a successful reality.