If your home has been sitting on the market without much interest, you’re not alone. Many homeowners find themselves wondering why they aren’t getting the offers they hoped for — or any offers at all.

The truth is, in today’s market, the #1 reason homes aren’t selling usually comes down to one thing: pricing.

Why Price Matters More Than Ever

Buyers today are savvy. They’re constantly comparing homes online and in person, often with the help of advanced tools and real estate agents who know local trends inside and out. If your property is priced higher than comparable listings in your area, buyers will notice — and they’ll likely move on.

Even if your home is stunning and well-maintained, an inflated price can make it invisible in search results or cause buyers to perceive it as “overpriced.”

The Good News: You Don’t Need a Huge Price Drop

Revisiting your asking price doesn’t have to mean slashing tens of thousands off your listing. In fact, data shows the typical price reduction today is only around 4% — and that small adjustment can make a big difference.

For example, if your home is listed at $500,000, a 4% reduction brings it down to $480,000 — a level that could open your listing to a much broader pool of qualified buyers.

When to Reconsider Your Asking Price

If your home has been on the market for several weeks without meaningful activity — no showings, few online saves, and no offers — that’s a sign to re-evaluate. Similarly, if feedback from buyers or agents consistently mentions “better value elsewhere,” it’s time to adjust.

Partner with Your Agent

Your real estate agent has access to recent neighborhood sales, local market data, and pricing trends. They can help you pinpoint the sweet spot — the price range where your home will stand out and attract the right buyers.

Remember, if you’re ready for something to change, you have to be willing to make a change.