If you’ve been watching the housing market over the past year, you know it’s been anything but predictable. But here’s a promising sign you may not have heard yet:
Online searches for “homes for sale” are up more than 20% compared to this time last year.

That doesn’t mean buyers are suddenly flooding the market or that demand has surged overnight. What it does mean is this:
buyer curiosity and motivation are quietly building again.

The Market Isn’t Frozen — Buyers Are Doing Their Homework

Even when buyers aren’t actively putting in offers, many are planning ahead. They’re researching neighborhoods, tracking prices, and watching inventory levels. A 20% jump in search activity shows that people are preparing for their next move — and that momentum often leads to real-world action in the months ahead.

So if you’ve been wondering whether anyone is even looking right now, this is your sign:
They are. And they’re getting ready.

What This Means for You as a Seller

More online searches usually translate to more eyes on listings, more early conversations with agents, and eventually more qualified buyers entering the market.
If you’re thinking about selling, this growing interest could work in your favor.

Here’s why:

• Your future buyers are already browsing.
  They may not be ready to buy today — but they’re warming up.

• Spring and summer activity could be stronger than expected.
  Search trends often lead the market by weeks or months.

• You can get ahead of the wave.
  Positioning your home strategically now can help you capture the attention of early shoppers.

Let’s Talk Strategy

Every home and every neighborhood has its own story to tell. With buyer interest picking up, now is a great time to explore your options. Whether you want to sell soon or simply understand your home’s position in today’s market, I’m here to help you map out the right strategy.