14 Years Running: Why Real Estate Is Still America’s Favorite Long-Term Investment

If you had to guess which investment Americans trust the most over the long term, what would you choose?

According to Gallup, the answer has remained the same for 14 consecutive years: real estate.

Despite changing mortgage rates, economic shifts, and market fluctuations, Americans continue to view homeownership as one of the strongest long‑term investments available.

Real Estate Continues To Lead

Each year, Gallup asks Americans what they believe is the best long‑term investment. Once again, real estate ranked above stocks, gold, savings accounts, and bonds.

That consistency reflects something important. While markets naturally go through cycles, many homeowners continue building wealth over time through homeownership.

As Michelle Egan, Head of Credit Solutions, Impact Finance at JPMorgan Chase, explains:

“Owning a home has long been considered one of the most reliable ways to build wealth. Beyond providing shelter, a home is a valuable asset that can appreciate over time, build equity, and serve as a financial resource for generations.”

While some local markets have experienced modest price adjustments, home values nationally have continued to appreciate at a more moderate pace. Real estate has historically rewarded homeowners who purchase with a long‑term perspective.

Homeownership Continues To Build Equity

A home offers more than a place to live.

As mortgage payments are made over time, many homeowners build equity while also benefiting from potential long‑term appreciation. Although every market is different and future appreciation is never guaranteed, homeownership has historically been one way many families build long‑term financial stability.

Whether you are purchasing your first home, upgrading, downsizing, or investing in your future, understanding today’s local market is an important first step.

More Americans Are Choosing To Buy

Recent research from Bank of America’s Homebuyer Insights Report shows confidence in homeownership is increasing.

The report found:

  • 53% of respondents believe buying a home is better than renting or living with family.

  • 90% say they view a home as a valuable investment.

  • 94% believe homeownership provides long‑term stability.

These findings suggest that while affordability remains a consideration for many buyers, confidence in the long‑term benefits of owning a home remains strong.

It Is About More Than Financial Growth

A home provides benefits that go beyond financial considerations.

For many people, homeownership means creating memories, establishing roots in a community, personalizing a living space, and building a place where family and friends gather.

As Redfin Principal Economist Sheharyar Bokhari notes:

“For many homeowners, a home is more than a place to sleep and store belongings—it’s a reflection of who they are.”

Everyone’s reasons for buying are different, and each homebuying journey is unique.

What This Means for Southeast Georgia

Whether you are considering buying in Hinesville, Fort Stewart, Ludowici, Midway, Richmond Hill, Savannah, or the surrounding communities, understanding your local market matters.

Real estate conditions vary from one area to another, and having current local information can help you make informed decisions based on your goals and timeline.

Bottom Line

For the 14th consecutive year, Americans have identified real estate as their preferred long‑term investment.

If you are wondering whether homeownership fits your current goals, The Shanken Team is here to help you understand today’s market, answer your questions, and provide local guidance so you can make an informed decision that is right for you.


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